HERsHE was first envisioned in 2003 when one of the initiator of HERsHE started to realize how difficult it was to look for products - especially with garments and accessories, that would suit her fashion's taste and style.

Year 2004, HERsHE was finally conceptualized and instigated by eight women who believed that there is indeed a need for HERsHE to be introduced in the market. These group of female individuals are active in sports like lawn tennis, badminton, golf and others. They also felt the need of having a complete line of garments that could match up with what they need. These trigger for them to come up with HERsHE Xtreme sports binder the first in the Philippines.

A complete clothing line - from undergarments to footwear, for all unique female individuals that would suit their style and taste in fashion.

HERsHE aims to encourage unique female individuals to discover, experience and eventually patronize a new innovation in terms of clothing that would suit/fit their taste and their kind of lifestyle.

To provide all unique female individuals with a clothing line that they could call their own. And at the same time develop in each individual a sense of uniqueness and possession with the clothes they wear.

STYLE would pertains how SHE would dress. She knows what she wants and she sure does know how punk or jazz up just to suit their taste. And with that HERsHE would surely come up with apparels that would definitely match up with a woman's STYLE.

HUENIQUENESS is a coined term from HUE and UNIQUENESS that concerns how a woman is unique in terms of mental, physical and emotional capabilities. Color because a woman's life would always be colorful in any aspect. As for HERsHE, every color would always be unique.

EVERYTHING pertains to everything a woman needs... As what we put it in HERsHE, what a woman wants... a woman gets...